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Why Search Engine Optimization (SEO)?

Why Search Engine Optimization (SEO)?

Before we start talking about WHY SEO!, let’s first understand what is SEO?

What is SEO ?

Multiple time people don’t understand what is SEO causing them loss of leads on the online market. So let us first start with what SEO exactly means. SEO means Search Engine Optimization. Which is a technique to tell search engines about the content of your website so that when someone searches for some content over the internet, search engines can showcase your content to them.

To make this more clear, let us first see a situation and then understand what SEO exactly does. Suppose you have a website and a visitor visits your website and goes through it. The human brain is smart enough to understand what sort of content is written on the website. The visitor can understand what exactly is on your website, like you are trying to promote a book, a movie, a blog etc., but for a search engine, the content written on your website is just a binary text, and it will not be able to understand what exactly you are promoting. So to make a search engine understand what you are promoting, you will have to tell it in the language it understands or in simple way, you will have to teach search engine to read your website properly. This method of teaching a search engine to read a website is called Search Engine Optimization.

Why SEO ?


Well both the above questions have a very small and interesting answer. In the competitive world today everyone is in a run to promote his/her work, or service, or product or something else. Generally, in majority of times, its hard for an end user to find a proper result for his/her quires related to a product or service on the net. To make this good and easy enough for end user, search engines have build up some set of algorithms which first reads a website content and verifies whether it is relevant for the end user or not, and then showcases it to the end user.

To let search engines showcase your content, product, or service, or something else on its first page, SEO is considered to be one of the basic necessity of today’s internet world.

If you are selling a chair on a less price value than others and your website is not read by a search engine in a proper way, then you may become a victim of non-SEO website loss. You may not get proper leads from the internet, as the search engine will not be able to understand your content, leading to non – showcasing of your products to end user.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

How to do SEO ?

SEO is something which comes out from three major phases, namely:

  • Technical phase
  • On-site phase
  • Off-site phase

All the three phases contains different set of techniques to make a website read by search engines. We will deal with each of them one by one.

  1. Technical Phase – Technical phase, as its name suggests, deals with the technical parts of SEO. Wherein the technical parts are taken care of. Like – Writing codes for SEO, including meta tags, structuring data using schema.org.
  2. On-Site Phase – On-site phase deals with the content written on the website. It should be kept fresh. If you are trying to copy text from some website and you thing it will work, then you should think again. Any search engine gives preference to fresh content, you cannot earn engagements or visits on copied contents. The on site part deals with the way your content is written and how engaging the content is. You can either post contents, videos, images, etc to enhance the engagement time on your website, which will be considered for best practice for SEO.
  3. Off-Site Phase – The off-site phase is the part of promotions. Here if you are promoting your website using advertisements, it will drive traffic to your website and hence will increase the hit count and engagement time on your website which will be noticed by search engines and will increase your site listing Also, the more you have back-links, the more you will get noticed by search engines.


One should always prefer doing a SEO for his /her online presence. You may find multiple sites which will generate your SEO ranking based on your content and your configurations. Still, if you want to have a proper SEO done for your website, you must hire an expert, so that your website gets more hits and engagement. And your contents are considered to be the most useful part of SEO, so make them as precise as you can.

In case you require any help on SEO, feel free to get in touch with our team, write to us or call us here

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