Website speed is a great concern now a days as it not only effects the user experience but it also makes your site score low on search engine listings.
Today I’ll discuss on how we can improve a website speed. The website speed depends totally on the content it is loading. As we know, them more content you add to the website, them more time it’ll take to load. This will reduce the website performance and will also make user feel bit hazy.
To enhance the speed of a website a developer needs to consider the below points while developing the website and its content.
- Use a good server for hosting
- Use minified CSS & JS files
- Use next-gen image formats
- Use fewer server requests
- Make minimum animations
- Reduce media contents on the website
- Use SEO while writing content
Let’s deal with all the above one by one
A good server for hosting
It is always suggested to host your website on a good server. As the server plays a vital role when it comes to the performance of your website. I have noticed good websites perform bad when hosted on a slow server.
Generally, while renting a hosting service, user do not study and analyze the hosting provider, rather opt for the cheapest plan. Choosing a hosting plan this way leads to bad performance of website and also leads to lower search engine rankings. Whenever you start your website, first of all, you need to analyze your audience base, if you are looking for huge audience base, you must first create a place where these people can be served. And this is where your hosting plan matters a lot.
To understand this, let;s take an example. Say, Mr. X is an owner of a hospital in Y location. His hospital has 100 beds. To get more patients, Mr. X puts his services on a global platform. The global platform is advertised via a global advertiser. This advertiser provides him patients and thus makes his business grow.
Now, consider the hospital beds count as the capacity of server to host people at a given time, global platform as Mr. X’s website, the global advertiser as a Search Engine. The search engine will only provide a traffic of maximum 60% of the total capacity of Mr. X’s hospital capacity, as it assumes that 40% of beds are already occupied and the search engine do not want to provide irrelevant data to its customers.
So if your server is not capable of handling huge clients, search engine will reduce the flow of audience towards your website.
I’ll suggest, to go for a good plan as per your client base.
One of the best class, & fastest growing web hosting providers in India is CLOUDPOKO, you can opt for web hosting services from them.
Minified CSS & JS files
A minified CSS file is basically a .css file that contains no extra white-spaces, this reduces the file size leading to faster performance of the website.
While using a CSS file, it is a generic way of coding, where people write code in separate lines and with proper indentations. This enhances the readability of the code and makes it easier to understand. But, at the same time, it increases the file size, which leads to the lower performance of the website.
Websites are over the internet, whenever anyone opens a website, s/he first downloads the code to his/her device. After the download is completed, it is further compiled/interpreted on his/her device and then the output is shown to the user. The entire process takes place while you hid a website and you see the loader spin around.
So, a bigger CSS or JS file can lead to more downloading time, leading to more loading time and thus reduced performance.
It should be noted that a website can save 20% to 30% of load time by minifying the CSS and JS files being used.
If you are looking for tools to minify your JS and CSS codes, you can go for online tools. The one I suggest is https://www.minifier.org/
Next-gen image formats
Use of next-generation image formats can reduce lot of loading time. This helps in high resolution image delivery on the cost of low bandwidth utilization.
JPEG 2000, JPEG XR, and WebP are image formats that have superior compression and quality characteristics compared to their older JPEG and PNG counterparts. Encoding your images in these formats rather than JPEG or PNG means that they will load faster and consume less cellular data.
Using these image formats will also help you save the space of the server, which means you can store more data at the same cost.
To know more about next-gen image formats, you can visit – https://web.dev/uses-webp-images/
Fewer server requests
Whenever a page is loaded, there are several requests generated to the server, which is either for database queries or for mathematical or logical operations. The more the server requests are involved, the more time server will take to process them. It will lead to more wait time and hence more turn-around-time(TAT) and total-blocking-time(TBT).
There are several articles to reduce the TAT and TBT of your website. Must read – How to reduce your website TBT
Make sure to reduce or optimize the server request count as much as possible, as it can create more wait time when the user count increases and can even lead to denial of service in some heavy traffic scenarios.
Animations are handled by JS and CSS over web based applications, all these are handled by Web Browsers. If your website contains too much of animations, a dependency over web browser is created. If the performance of your end user’s device is not too good, your website’s animation will not be delivered with 100% efficiency leading to slow performance and cracked animations.
It is always suggested to create a moderate level of animations on a website unless it is highly required to go beyond this level.
Search engines takes these things seriously too. Your search engine ranking may get down due to too much of animations as it requires too much of code, both in JS and CSS, leading to increased website weight and lower user experience.
Try putting simple and standard animation on your website, which can make it more engaging and more user friendly, and at the same time friendly for search engines too.
Reduce media contents on the website
Media files are loaded in two different ways on a website, either linking them directly from the same server or by embedding them from a different website. in both the cases, loading time of media files depend on the server response time. Response time of the server hosting the media file.
It is advised to keep less number of media files on each page of website as it can lead to decline in page load index. It will also make end user feel hazy if the response time for media load is higher.
Also, the more number of media files on a single page, the more cellular data needs to be used to download them and view them.
To understand this, let’s take an example of a website showing a 10 MB .pdf file on its home page itself. Say, I am using an internet with a bandwidth of 1 MB per second, the website will take around 10 seconds to get downloaded on my device, as the pdf file is of 10 MB. Similarly, consider if I keep a link of the pdf instead of loading the pdf file on the home page, it will save me 10 MB of data. and hence improve the performance of my website.
Use SEO while writing content
At the time you begin writing content for your website, make sure you put proper SEO concepts in the content itself. It not only enhances your search engine visibility but also makes it friendly for people to find and share it with others.
The more people reach to your website the better ranking over search engines , also, the more prospects you get on your website, the more leads and conversions can be done.
If you will like to know more about SEO scripting, you must visit https://schema.org/
At last, I’ll like to take your attention towards understanding the fact that the more you focus on content and the more your focus on your website performance, the better is your website ranking on search engines. Which again puts traffic back to your website leading to more engagement and more prospecting.
Performance of a website must be considered on both speed factor as well as the search engine factor.
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